Global Table postcard series

The brief: Raise awareness and drive enquiry for brand-new B2B event using postcards distributed at key industry events in the early phase of campaign.

The work: Developed and refined overarching concept for postcard series that tied back to brand values and market position, as well as writing copy for each piece of collateral.

The outcome: Delivered striking and unified series of collateral to brief and under budget, with postcards communicating optimism and a community people would want to be part of. Collateral reached key industry figures and helped to establish recognition of the brand and the event value proposition in market.

Melbourne Food & Wine Festival out-of-home

The brief: Create taglines for outdoor advertising material with purpose of driving enquiry for flagship events of the 2020 program of Melbourne Food & Wine Festival.

The work: Collaborated with in-house designer and creative director to develop taglines for campaign collateral. Included posters at our main event venue, Queen Victoria Market, and large-format digital screens in highly-trafficked areas such as The Clock at Southern Cross station.

The outcome: Created short and pithy one-liners for six events that were of a consistent length and tone across the campaign material, and served to intrigue audiences and prompt them to find out more.